Menu
04/07/2012
No Action To Be Taken Over Centra Children's Allowance Beer Offer
Centra’s parent company have announced that they will not be sanctioning four Dublin stores for running offers of low-price alcohol targeted at Child Benefit recipients, simply describing it as an “error”.
The four outlets ran a promotion offering a range of food and beer, linking it to yesterday's receipt of the Children's Allowance.
They were ordered to remove the advertisements yesterday as Centra apologised for the blunder.
But the Advertising Standards Authority of Ireland will not investigate the stores, nor will Musgrave Group, which owns Centra, sanction them.
The Centra shops involved were in Fairview and East Wall in north Dublin, Kilcoole in Wicklow, and Tullamore in Offaly.
They distributed flyers headlined "Children's Allowance Day Deals" and featuring a range of price promotions, including a three-day deal on bottles of Miller and Budweiser. A case of Miller beer was promoted for €15, or 75 cents a bottle, while two cases of Budweiser beer were on offer for €25.
The Advertising Standards Authority of Ireland said it had not received any official complaints yesterday afternoon, and therefore would not be taking any action.
The parent company said stores occasionally carried out local marketing activity independent of national advertising strategies.
(H)
The four outlets ran a promotion offering a range of food and beer, linking it to yesterday's receipt of the Children's Allowance.
They were ordered to remove the advertisements yesterday as Centra apologised for the blunder.
But the Advertising Standards Authority of Ireland will not investigate the stores, nor will Musgrave Group, which owns Centra, sanction them.
The Centra shops involved were in Fairview and East Wall in north Dublin, Kilcoole in Wicklow, and Tullamore in Offaly.
They distributed flyers headlined "Children's Allowance Day Deals" and featuring a range of price promotions, including a three-day deal on bottles of Miller and Budweiser. A case of Miller beer was promoted for €15, or 75 cents a bottle, while two cases of Budweiser beer were on offer for €25.
The Advertising Standards Authority of Ireland said it had not received any official complaints yesterday afternoon, and therefore would not be taking any action.
The parent company said stores occasionally carried out local marketing activity independent of national advertising strategies.
(H)
Related Irish News Stories
Click here for the latest headlines.
29 September 2022
Where To Find The Best Grub Belfast Has To Offer In 2022
From independent butchers to sports shops and accountants, there are a variety of businesses that are thriving in Belfast. When it comes to serving up a feast, Northern Ireland's capital city almost definitely has you covered also. In fact, some of the UK's best restaurants are located in the city.
Where To Find The Best Grub Belfast Has To Offer In 2022
From independent butchers to sports shops and accountants, there are a variety of businesses that are thriving in Belfast. When it comes to serving up a feast, Northern Ireland's capital city almost definitely has you covered also. In fact, some of the UK's best restaurants are located in the city.
10 December 2019
School Secretaries Escalate Action To Strike
School secretaries are to recommence industrial action with one national day of strikes scheduled for 10 January 2020.
School Secretaries Escalate Action To Strike
School secretaries are to recommence industrial action with one national day of strikes scheduled for 10 January 2020.
03 July 2012
Dublin Centra Includes Alcohol In 'Children's Allowance Deals'
A Centra outlet in Dublin, which last year won National Convenience Store of the Year, has been criticised for including alcohol as part of a 'Children's Allowance Day' deals promotion.
Dublin Centra Includes Alcohol In 'Children's Allowance Deals'
A Centra outlet in Dublin, which last year won National Convenience Store of the Year, has been criticised for including alcohol as part of a 'Children's Allowance Day' deals promotion.
24 November 2016
New Bill Launched To Benefit Ireland Craft Beer Tourism Industry
The Labour Party has launched a new Bill aimed at boosting craft-beer tourism in Ireland, by removing a major regulatory barrier for breweries, microbreweries, cider makers and distilleries.
New Bill Launched To Benefit Ireland Craft Beer Tourism Industry
The Labour Party has launched a new Bill aimed at boosting craft-beer tourism in Ireland, by removing a major regulatory barrier for breweries, microbreweries, cider makers and distilleries.
28 September 2018
Alcohol Worth €165,000 Seized At Dublin Port
Revenue officers at Dublin Port have seized over 25,700 litres of beer with a retail value of over €165,000. Officers discovered the smuggled alcohol when they stopped and searched a foreign-registered truck that had disembarked a ferry from Holyhead.
Alcohol Worth €165,000 Seized At Dublin Port
Revenue officers at Dublin Port have seized over 25,700 litres of beer with a retail value of over €165,000. Officers discovered the smuggled alcohol when they stopped and searched a foreign-registered truck that had disembarked a ferry from Holyhead.
-
Ireland WeatherToday:A dry and bright start. However, it will turn wet and very windy during the day, strong to gale force southeasterly winds developing, severe gales around the Irish Sea coast by the end of the afternoon. Maximum temperature 15 °C.Tonight:Wet and very windy this evening, gusts of 50 to 60mph likely, reaching 70mph around the Irish Sea coast. Winds then turning into the southwest and easing. Minimum temperature 10 °C.
