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04/07/2012
No Action To Be Taken Over Centra Children's Allowance Beer Offer
Centra’s parent company have announced that they will not be sanctioning four Dublin stores for running offers of low-price alcohol targeted at Child Benefit recipients, simply describing it as an “error”.
The four outlets ran a promotion offering a range of food and beer, linking it to yesterday's receipt of the Children's Allowance.
They were ordered to remove the advertisements yesterday as Centra apologised for the blunder.
But the Advertising Standards Authority of Ireland will not investigate the stores, nor will Musgrave Group, which owns Centra, sanction them.
The Centra shops involved were in Fairview and East Wall in north Dublin, Kilcoole in Wicklow, and Tullamore in Offaly.
They distributed flyers headlined "Children's Allowance Day Deals" and featuring a range of price promotions, including a three-day deal on bottles of Miller and Budweiser. A case of Miller beer was promoted for €15, or 75 cents a bottle, while two cases of Budweiser beer were on offer for €25.
The Advertising Standards Authority of Ireland said it had not received any official complaints yesterday afternoon, and therefore would not be taking any action.
The parent company said stores occasionally carried out local marketing activity independent of national advertising strategies.
(H)
The four outlets ran a promotion offering a range of food and beer, linking it to yesterday's receipt of the Children's Allowance.
They were ordered to remove the advertisements yesterday as Centra apologised for the blunder.
But the Advertising Standards Authority of Ireland will not investigate the stores, nor will Musgrave Group, which owns Centra, sanction them.
The Centra shops involved were in Fairview and East Wall in north Dublin, Kilcoole in Wicklow, and Tullamore in Offaly.
They distributed flyers headlined "Children's Allowance Day Deals" and featuring a range of price promotions, including a three-day deal on bottles of Miller and Budweiser. A case of Miller beer was promoted for €15, or 75 cents a bottle, while two cases of Budweiser beer were on offer for €25.
The Advertising Standards Authority of Ireland said it had not received any official complaints yesterday afternoon, and therefore would not be taking any action.
The parent company said stores occasionally carried out local marketing activity independent of national advertising strategies.
(H)
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Convenience store Centra has announced it is to create 150 jobs in Ireland this year in a €10 million investment. It plans to open 20 new stores and carry out extensions on others. According to the Managing Director, the company will employ almost £15,000 people by the end of 2012. Centra recorded €1.4 billion in sales last year.
26 February 2016
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Garda have appealed for information following the armed robbery of a shop in Rathfarnham on Thursday evening. It is understood that a man entered a Centra Store on Main Street just after 17:00 and threatened staff with a handgun. No one was injured in the incident but the man fled the scene with an undisclosed sum of money.
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35 New Jobs Announced In Counties Offaly and Longford
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Some 35 new jobs are to be created in Co Offaly and Co Longford, it has been announced. Condron Concrete Works in Tullymore, Co Offaly have announced a €3 million expansion creating 20 new jobs. The family-owned firm are to develop a new plastic pipe making facility. Recruitment for the nes posts is expected to begin immediately.
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