03/07/2012

Dublin Centra Includes Alcohol In 'Children's Allowance Deals'

A Centra outlet in Dublin, which last year won National Convenience Store of the Year, has been criticised for including alcohol as part of a 'Children's Allowance Day' deals promotion.

Courtney’s Centra in Fairview and East Wall produced flyers entitled ‘Children’s Allowance Day Deals’ featuring a variety of products on offer including cheese, biscuits and pizza. Two alcohol products were also included in the offer.

A case of Miller beer was promoted for €15, or 75 cents a bottle, while two cases of Budweiser beer were on offer for €25.

The promotion drew criticism from Fiona Ryan, chief executive of Alcohol Action Ireland. “Considering one in 11 children in Ireland are living with a parent with problematic alcohol use, and that children’s lives are negatively impacted, then any link between parenting and buying cut price alcohol is totally irresponsible," she said. "It doesn’t serve the retailer or the family well.”

Owner of Courtney’s Centra has so far declined to comment.

(H/GK)


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