Promoters Stand By 'Knickers For Liquor'

The people behind a stunt at a Dublin nightclub called Knickers for Liquor are standing by the promotion, despite controversy and outrage.

Last Friday, all club-goers had to do to obtain a free drink in Tramco nightclub in Rathmines, was whip off their underwear and hand them over.

The Rape Crisis Centre has tagged the promotion as "exploitive". Yet Midnight Promoters who are behind the campaign have said the offer is an example of "more exciting things to come".

The Rape Crisis Centre called the stunt "exploitative and objectifying of sexuality", particularly because the nightclub was at the centre of an alleged sexual assault just three months ago.

It is understood that the nightclub is under new management since the alleged attack. The nightclub claims that although the venue is the same, the management, age profile and promoters are entirely different.

Jamie White from Midnight Promtions said: "The knicker for liquor promotion went down better than expected with customers.

"It went down well. There was a positive response - not a huge amount took part - but those who did take part did so in good fashion."

Ellen O'Malley Dunlop, of the Rape Crisis Centre, said she stands by what she said.

She said: "It's clubs like this which are objectifying sexual behaviour. People are entitled to have fun but this is totally exploitative and objectifying."

Meanwhile Promoters said the nightclub can expect more "innovative and exciting" promotions in the weeks ahead.

(LB/BMcC)