12/06/2009

Setanta Sports Saved In £50m Rescue

The troubled Irish broadcaster Setanta Sports has been spared the chop after an international backer stepped in to save the channel.

Founders Michael O’Rourke and Leonard Ryan have secured an international backer in the dying minutes, securing the future of the Dublin-based pay-per-view TV sports broadcaster.

The broadcaster's board of directors met during the week in London with a spokesman for the company confirming that a "number of live options" to rescue the group were being considered.

The channel had suffered losses of €173 million and was facing going into administration by the end of this week after failing to make payments due on TV rights to the premiership and Scottish soccer leagues.

The deal, if it goes ahead, would secure around 450 jobs at the broadcaster, including 200 in Ireland.

Mr O'Rourke and Mr Ryan will put an offer for a majority stake in the cash-strapped business to the company's directors at another board meeting in London.

This offer is backed by a major international group and will involve an investment of about £50 million (€58.7 million) in the company.

Accounting firm Deloitte was placed on standby to act as administrator to the business if new investment could not be secured.

Setanta has about 1.2 million premium subscribers but, according to analysts, needs 1.9 million to break even. The firm is believed to close to breaking even but the loss of the Premier League rights raised questions about its ability to retain its existing customer base.

(DW/JM)

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