20/09/2022

Lidl NI Open New Look Expanded East Belfast Store

Lidl Northern Ireland has opened a new look store on the Castlereagh Road in east Belfast following the completion of a major six-month relocation project.

The highly anticipated new store opened on 15 September following a significant construction project to relocate its former store at the junction of Castlereagh and Montgomery Road to larger premises located in an adjacent site on Castlereagh Road, next to Lynas Food Outlet.

Occupying a much larger area of 11,575 sq. meters, with an impressive 1,420 sq. meter sales floor, the dramatically transformed new store was unveiled last week, offering customers more space to shop an expanded product range, with additional product lines complementing the retailer's existing range which promises to be ‘Big on Quality, Lidl on Price'.

Shoppers can also now enjoy a bright, modern and spacious facility built to the retailer's established ‘concept' design which prioritises sustainability, spacious, wide aisles, long tills, restrooms, staff and baby-changing facilities. The new store also incorporates glass-fronted glazing, landscaping and improved access, and prioritises sustainability and energy efficiency with a range of environmentally-friendly features including a bespoke Energy Management System.

To mark the opening of the new Castlereagh Road store, Lidl Northern Ireland donated £1,000 in store vouchers to local schools Knockbreda Primary School and St. Bernard's Primary School, as part of the retailer's commitment to positively contributing to its local community.
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Jonathan McConnell, Lidl Castlereagh Road Store Manager said: "Our Castlereagh Road Store has been serving the east Belfast community for 20 years, so it's a joy to welcome shoppers back through our doors after a short construction period to enjoy this brand-new, state-of-the-art store. As a retailer operating right in the heart of the community, we're proud to deliver this significant store upgrade for our customers and I'm confident that they will love the new-look frontage and improved in-store facilities.

"With a significantly larger shop floor, locals can now shop a wider range of essential groceries and benefit from our Big on Quality, Lidl on Price proposition which has resonated so well with communities across the region, and even more so during these challenging times.

"I'm also thrilled to welcome ten permanent new staff to join our existing 25-strong team. It's been a fantastic boost for the whole team to welcome new staff and move forward into a new phase of growth within a modern, sustainably-focused and customer-centric store. I'm excited for everyone to visit and I look forward to welcoming even more customers through our doors very soon."

The new store opening at Castlereagh Road marks the completion of the fourth store delivered as part of a wider £32 million investment promise announced in 2021 to create five new stores within the Belfast City Region.

Last year, two new stores opened at Holywood Exchange and Hillview Retail Park, whilst Lidl's Shore Road store opened in July this year. A fifth and final store is earmarked for development in at Boucher Road, adjacent to the iconic National Football Stadium at Windsor Park – the first even Lidl store planned for south Belfast.

The string of new Belfast stores is just part of the retailer's plan to dramatically enhance its service provision across Northern Ireland, with ambitions to expand its 41-strong store network to 50 by 2030.

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