Latest Figures Reveal Dunnes Stores As Ireland's Biggest Grocery Retailer

Dunnes Stores is Ireland's largest grocery retailer, according to the latest supermarket share figures from Kantar Worldpanel.

In the 12 weeks to 06 November 2016, the retailer increased its market share to 22.6% – up from 22.0% this time last year.

David Berry, director at Kantar Worldpanel, explained: "Dunnes' strong performance is largely down to its continued success in encouraging larger shopping trips via its innovative "Shop & Save" promotional campaign. Persuading shoppers to add one extra item to every basket – worth €3.20 on average – may not sound like much, but across the country this adds up to an additional €2.8 million each week.

"Growth across a wide range of categories has contributed to the retailer's overall sales increase of 6.7% year on year, with toiletries, alcohol, frozen food and confectionery performing particularly well."

Other figures show that Supervalu now hold 22.4% of the sector with an increase in sales of 2.3% year-on-year. More shoppers have chosen to visit the retailer this year but they have also spent more, parting with an additional 80c per trip on average, according to Kantar Worldpanel.

Tesco remains on an upward trajectory, with value sales falling by just 0.6% in the past 12 weeks and volume sales increasing compared with last year: the grocer's market share now stands at 21.4%.

David Berry continues: "Lidl's share of the market has increased slightly to 11.4%, with sales growth of 5.3%. Aldi's strong performance continues with sales growing by 6.6% year on year – leading to a healthy increase in market share from 11.1% last year to 11.3% in the past 12 weeks. Aldi has seen the biggest boost to its shopper numbers during the latest quarter with an extra 40,000 households visiting the retailer and also returning more often."


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