Ten Adverts In Breach Of ASAI Code

Ten adverts have been found in breach of the Advertising Standards Authority for Ireland's (ASAI) Code on grounds relating to Misleading Advertising and Alcohol Advertising.

The advertisements related to the internet, social media, print and radio.

Two of the upheld advertisements related to complaints from Intra Industry / Interested Parties while the ASAI Complaints Committee also chose not to uphold two consumer complaints.

Orla Twomey, Chief Executive of the ASAI, said: "The updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect earlier this year, to ensure that the Code will remain, at all times, credible and relevant.

"The latest ASAI complaints bulletin shows the effectiveness of the Code in dealing with complaints across all media including social, radio and print. The multiple sectors which feature also highlight the broad scope of the ASAI in maintaining consumer confidence, wherever they see misleading advertising. Complaints in relation to sectors including: Alcohol, Education, Telecommunications and Motor industry all featured."


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