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04/07/2013
ASAI Reject Complaints Over Car Advert
The Advertising Standards Authority for Ireland (ASAI) has rejected complaints received over an advert for Hyundai Cars.
The ad, created by Havas Worldwide Dublin, showed a father on a camping trip with children, attempting to put out a tent which has caught fire, with the tag line: "Don't Tell Mom".
The complaints said that it was "inappropriate" to encourage children to withhold information from their parents, according to the Irish Independent.
However, the ASAI ruled that the advert was adult orientated, and no complaints had been lodged elsewhere.
The advert has been aired worldwide.
(MH/JP)
The ad, created by Havas Worldwide Dublin, showed a father on a camping trip with children, attempting to put out a tent which has caught fire, with the tag line: "Don't Tell Mom".
The complaints said that it was "inappropriate" to encourage children to withhold information from their parents, according to the Irish Independent.
However, the ASAI ruled that the advert was adult orientated, and no complaints had been lodged elsewhere.
The advert has been aired worldwide.
(MH/JP)
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Some 2000 complaints were lodged with the Advertising Standards Authority of Ireland(ASAI) in 2012, up some 25% on 2011. The advertisement which received the most complaints (400) last year was Paddy Power’s ‘Ladies Day at Cheltenham’, which asked viewers to spot whether women in the video were born female or were transgendered.
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Some 2000 complaints were lodged with the Advertising Standards Authority of Ireland(ASAI) in 2012, up some 25% on 2011. The advertisement which received the most complaints (400) last year was Paddy Power’s ‘Ladies Day at Cheltenham’, which asked viewers to spot whether women in the video were born female or were transgendered.
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