Design 4 Growth Pilot Scheme Launched By Dublin City Council

A new pilot scheme has been launched to encourage small enterprises to use strategic design to improve their businesses.

The Design 4 Growth scheme is part of Irish Design 2015, a year-long initiative backed by the Department of Jobs, Enterprise and Innovation, aimed at promoting and celebrating Irish design in Ireland and internationally.

Launched by Minister for Business and Employment, Ged Nash and an tArdmhéara, Críona Ní Dhálaigh, the scheme will be delivered by Dublin City Local Enterprise Office (LEO) on behalf of the four LEO offices and PIVOT Dublin.

Through Design 4 Growth, 50 businesses will have the opportunity to attend an introductory workshop aimed at providing an understanding of design strategy in business development. Following the workshop, fifteen of these companies will then be selected to work with a design advisor on a part funded basis to develop a design strategy, specifically tailored to improving their business. Five businesses will then be chosen to implement the design strategy.

"Experience has shown that integrating design as part of a company’s strategy can assist in creating greater demand for products and services," Ardmhéara Críona Ní Dhálaigh said.

"Design 4 Growth will give businesses the opportunity to have access to experienced design strategists and will assist them with their marketing strategy, which will be an invaluable asset to their future growth."

Minister Nash added: "Encouraging Irish businesses to invest in design as a key component of innovation and competitiveness is central to the objectives of the Irish Design 2015 programme. The Design 4 Growth pilot scheme will assist participating companies in identifying practical ways in which good design can enhance their product or service, maximising opportunities for success in today’s competitive market place and ultimately creating additional jobs here in Ireland.

"As an outcome of this pilot scheme, we look forward to increasing the number of micro and small Irish companies who use design as a strategic element in their business development."


Related Irish News Stories
Click here for the latest headlines.

29 July 2014
Public Information Day To Be Held On Cork Flood Prevention Scheme
A public information day is to held today on the Lower Lee Flood Relief Scheme in Cork City, with the public encouraged to see the plans and give their opinions.
05 January 2015
Minister Welcomes Start Of ID2015
Ged Nash, Minister for Business and Employment, has welcomed the commencement of ID2015 – a year of Irish Design. The year-long programme, which aims to celebrate and promote Irish design, will have a strong focus on creating sustainable jobs, creating new design start-up companies and growing design led exports.
24 September 2018
Ireland's First Ever Satellite One Step Closer To Launch
The Minister for Training, Skills, Innovation, Research and Development, John Halligan, has announced Ireland's first ever satellite, EIRSAT-1, has successfully completed the first phase of the European Space Agency's (ESA's) Fly your Satellite! (FYS) Programme, the Critical Design Review, and moves one step closer to launch into space.
25 September 2012
Minister For Education Commits To 100 New Schools
The Minister for Education has announced that more than 100 new schools are to be built over the next five years to cope in order to cope with a “massive rise” in the number of children who will need school places.
22 June 2011
Dublin Shortlisted For World Design Capital 2014
The Taoiseach has welcomed the shortlisting of Dublin for World Design Capital 2014 by the International Council of Societies of Industrial Design (ICSID). Responding to the announcement the Taoiseach, Enda Kenny, said: "I'm delighted that Dublin is one of the three cities shortlisted for this designation.