Coca-Cola Remains Ireland's Top Brand

Coca-Cola remains the biggest selling brand in Ireland, retaining the position it has held for the last ten years, according to Checkout magazine.

The latest Checkout Top 100 Brands report put Avonmore Milk and Brennans Bread as the second and third biggest selling brands in the country.

Cadbury's Dairy Milk came fourth, ahead of Tayto at fifth, Lucozade at sixth, 7UP at seventh, Walkers at eighth, Jacob’s at ninth and Pampers tenth.

Over 6,500 brands from across 200 product classes are measured for the survey.

Numerous Irish brands have performed well in the grocery survey, with Pat The Baker rising eight places to 17th; Ballygowan up nine places to 31st; Glenisk up six places to 33rd; Flahavan’s up four places to 55th; Cully & Sully up 11 places to 80th and Clonakilty up 11 places to 87th.

"The Irish FMCG market remains challenging for retailers and brands," says Matt Clark, Commercial Director, Nielsen Ireland. "There are some positive signs that the European market is recovering, however Ireland still lags behind its counterparts. As a result it can be difficult to justify investment in brand building and maintaining awareness.

"However, investment in the tough times can lead to a competitive advantage as the market recovers, and being creative with your mix of activities can result in a more targeted approach."

(IT/CD)