18/06/2014

Coca Cola To Sponsor Dublin Bikes Expansion Scheme

Dublin City Council and JCDecaux Ireland have announced that Coca-Cola Zero will become the commercial partner of dublinbikes in a three-year agreement.

The Coca-Cola Zero dublinbikes were unveiled at the announcement at Hanover Quay dublinbikes station at 11am today and will be available to the scheme's members from the end of June.

Dublin's Lord Mayor said: "Dublin city has had a world class public bike hire scheme since 2009. The scheme has exceeded all expectations and over 7 million journeys have been taken so far. Dublin City Council always envisaged that commercial partnership would play an important part in funding the scheme's expansion and in Coca-Cola Ireland, dublinbikes has found a fitting partner."

According to Minister for Public and Commuter Transport Alan Kelly TD, said: "Dublin is swiftly becoming a cycling city and the dublinbikes scheme has been one of the biggest drivers in making this possible. Cycling has increased 40% in Dublin city since the scheme started - those numbers speak for themselves. The fact that dublinbikes will now partner with one of the world's best marketing companies, Coca-Cola, shows the upward trajectory that cycling is going to go on. The partnership between Dublin City Council, JCDecaux and Coca-Cola Ireland will no doubt serve the people of Dublin long into the future."

(CD/IT)

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