21/08/2009

HSE Launches Swine Flu Information Campaign

A five-week radio and TV public information campaign from the Health Service Executive (HSE) about swine flu begins today.

The campaign, which will run until October 4, involves a 30" television and radio ad.

The television advertisement will be broadcast from today, while the radio commercial will be broadcast from Monday.

The radio advert will target parents preparing their children for their new school term, as well as provide general information, such as how to recognise and treat the symptoms, where to get advice and how to stop the spread of the virus.

Earlier this week, the HSE sought to reassure the public over swine flu, following the second death from the virus.

Health officials said that swine flu was a mild condition for the vast majority of those who contracted the virus and that two-thirds of the small proportion who had to be hospitalised had pre-existing health conditions.

Two people have so far died within the State from the virus, while one person has now died in the North.

See: Heart Disease 'Link' In Swine Flu Death

(KMcA/BMcC)

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