19/07/2024
How To Get Recommendations For Your Business In Northern Ireland
Would you trust a business, or recommendations from friends and family more?
All companies have a vested interest, as they are trying to sell a product. Customers know this. Thus, the best form of marketing is word of mouth, but that is not easy to get. Below, we discuss how you can find recommendations for your business in Northern Ireland.
Source: Unsplash
Affiliate Schemes
One way to get third-party recommendations is to set up an affiliate scheme. This is particularly useful if your business has premises in Northern Ireland but also conducts a lot of its sales online.
This type of scheme involves specialist affiliate marketers or social media account owners, who recommend your products. They may review it, do demonstrations, or include it in their blog posts and videos. When people click on the link to buy it, the marketer will get a percentage of any profit made. In some instances, they may be paid every time someone clicks the link.
Good affiliate marketers will be brutally honest. They build trust with their audience this way, so get your offerings perfect before sending them to marketers. A fantastic case study can be found in the online casino industry, where new players have helped swell the industry. Many of them have been introduced via the in-depth affiliate reviews available, ranking casino operators based on opening offers, and game choices.
Referral Schemes
Referral schemes can be easier to set up than affiliate schemes, but just as lucrative. A referral scheme involves a current customer recommending a friend, family member, or colleague. When they do, they are rewarded.
For example, you may set up a referral scheme in which you ask customers to recommend an online service. If the first customer sets up an account, when they refer new people, you could credit them with a discount voucher. Many high street banks in Northern Ireland previously operated similar schemes, where you would get money in your account if you could get people to switch to their bank.
Testimonials
Source: Unsplash
Testimonials are another way to get recommendations for your business. They are comments or reviews from a third party. You often see them on websites and promotional materials.
The trick with testimonials is to use them sparingly. Do not put them all in one place, but dot them about your website, frequently and in small amounts. You can ask clients to provide them.
The problem with testimonials is that they can also be seen as biased. You would never put a bad review on promotional materials or your website. Thus, try to get ones that are placed on third-party review websites. For example, you may get your hotel reviewed on TripAdvisor or your plumbing business on CheckaTrade.
Google Business is also a good place to get third-party testimonials, but you need to invest in SEO for this to be fruitful. If you don't know how, it may be worth finding a third-party marketing agency in Northern Ireland to take care of this for you.
Getting recommendations for your business will produce better results than other forms of marketing. Northern Ireland is lucky enough to be a small area, so good news will travel fast. If you keep it up, it should snowball, bringing a healthy, long-term brand awareness for your business.
All companies have a vested interest, as they are trying to sell a product. Customers know this. Thus, the best form of marketing is word of mouth, but that is not easy to get. Below, we discuss how you can find recommendations for your business in Northern Ireland.
Source: Unsplash
Affiliate Schemes
One way to get third-party recommendations is to set up an affiliate scheme. This is particularly useful if your business has premises in Northern Ireland but also conducts a lot of its sales online.
This type of scheme involves specialist affiliate marketers or social media account owners, who recommend your products. They may review it, do demonstrations, or include it in their blog posts and videos. When people click on the link to buy it, the marketer will get a percentage of any profit made. In some instances, they may be paid every time someone clicks the link.
Good affiliate marketers will be brutally honest. They build trust with their audience this way, so get your offerings perfect before sending them to marketers. A fantastic case study can be found in the online casino industry, where new players have helped swell the industry. Many of them have been introduced via the in-depth affiliate reviews available, ranking casino operators based on opening offers, and game choices.
Referral Schemes
Referral schemes can be easier to set up than affiliate schemes, but just as lucrative. A referral scheme involves a current customer recommending a friend, family member, or colleague. When they do, they are rewarded.
For example, you may set up a referral scheme in which you ask customers to recommend an online service. If the first customer sets up an account, when they refer new people, you could credit them with a discount voucher. Many high street banks in Northern Ireland previously operated similar schemes, where you would get money in your account if you could get people to switch to their bank.
Testimonials
Source: Unsplash
Testimonials are another way to get recommendations for your business. They are comments or reviews from a third party. You often see them on websites and promotional materials.
The trick with testimonials is to use them sparingly. Do not put them all in one place, but dot them about your website, frequently and in small amounts. You can ask clients to provide them.
The problem with testimonials is that they can also be seen as biased. You would never put a bad review on promotional materials or your website. Thus, try to get ones that are placed on third-party review websites. For example, you may get your hotel reviewed on TripAdvisor or your plumbing business on CheckaTrade.
Google Business is also a good place to get third-party testimonials, but you need to invest in SEO for this to be fruitful. If you don't know how, it may be worth finding a third-party marketing agency in Northern Ireland to take care of this for you.
Getting recommendations for your business will produce better results than other forms of marketing. Northern Ireland is lucky enough to be a small area, so good news will travel fast. If you keep it up, it should snowball, bringing a healthy, long-term brand awareness for your business.
Related Irish News Stories
Click here for the latest headlines.
01 November 2024
Digitalisation In Ireland: Which Trends Will Dominate the Future of the Market?
The European Union is asking its members to digitalise their economies and other key aspects of societies by 2030. It will be a big challenge, but Europe's digital transformation agenda is not up for debate. Many countries are still not ready for such a move, but one is surprisingly ahead of the pack.
Digitalisation In Ireland: Which Trends Will Dominate the Future of the Market?
The European Union is asking its members to digitalise their economies and other key aspects of societies by 2030. It will be a big challenge, but Europe's digital transformation agenda is not up for debate. Many countries are still not ready for such a move, but one is surprisingly ahead of the pack.
20 September 2024
Ireland vs. Great Britain: Where Does Gambling Regulation Work Better?
In order for everything to function properly in online gambling, regulation is a must. Many countries have their own governing bodies which provide licenses and set the rules for gambling online. UK and Ireland both control what happens in this lucrative industry via their governing bodies.
Ireland vs. Great Britain: Where Does Gambling Regulation Work Better?
In order for everything to function properly in online gambling, regulation is a must. Many countries have their own governing bodies which provide licenses and set the rules for gambling online. UK and Ireland both control what happens in this lucrative industry via their governing bodies.
18 October 2024
Grant Scheme To Boost Rural Businesses In Northern Ireland
The Department of Agriculture, Environment and Rural Affairs (DAERA) has announced the launch of the Rural Business Development Grant Scheme. This initiative aims to provide financial support to micro businesses located in rural areas across Northern Ireland.
Grant Scheme To Boost Rural Businesses In Northern Ireland
The Department of Agriculture, Environment and Rural Affairs (DAERA) has announced the launch of the Rural Business Development Grant Scheme. This initiative aims to provide financial support to micro businesses located in rural areas across Northern Ireland.
20 May 2016
DCC Proposes Extension Of 30km/h Speed Limit Across City
Dublin City Council's traffic department has proposed reducing speed limits across the city to 30km/h. It is understood the department has recommended a change to the city's bylaws to extend the new speed limit, first introduced to shopping at central business areas in 2011.
DCC Proposes Extension Of 30km/h Speed Limit Across City
Dublin City Council's traffic department has proposed reducing speed limits across the city to 30km/h. It is understood the department has recommended a change to the city's bylaws to extend the new speed limit, first introduced to shopping at central business areas in 2011.
07 February 2013
Ireland Concludes Ninth Review Of EU-IMF Programme
Ireland has today successfully concluded the ninth review mission of our EU-IMF Programme. In line with each of the previous quarterly reviews, Ireland has met all of the commitments and our continued strong programme implementation has been recognised by the Troika.
Ireland Concludes Ninth Review Of EU-IMF Programme
Ireland has today successfully concluded the ninth review mission of our EU-IMF Programme. In line with each of the previous quarterly reviews, Ireland has met all of the commitments and our continued strong programme implementation has been recognised by the Troika.