Donohoe Reveals 'Tourism Ireland 2016' Plans

Tourism Minister Paschal Donohoe has revealed details of plans to promote Ireland overseas in the new year.

Tourism Ireland 2016 aims to encourage 8.2 million visitors to come to Ireland, representing a 4% growth over 2015.

In addition, the numbers will generate €4.4 billion for the economy.

A new advert highlighting 'Ireland's Ancient East' was also unveiled.

Speaking at the launch event today, 30 November, Minister Donohoe said: "The overall tourism goal of Government – as expressed in our Tourism Policy Statement – is that by 2025, revenue from overseas visitors, excluding carrier receipts, will increase to €5 billion net of inflation.

"We aim to have 10 million visits to Ireland annually by 2025 and 250,000 people employed in the tourism sector, compared to 205,000 at present.

"In August I appointed a new Tourism Leadership Group, which will identify the specific actions required over the period 2016-2018 in order to achieve the longer-term goals in the Tourism Policy Statement.

These actions will be contained in a Tourism Action Plan to be published early next year."


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