Over Three Million Irish Adults Regularly Read Newspapers - JNRS

Over four in five adults in Ireland read newspapers regularly, according to the Joint National Readership Survey (JNRS) 2013/2014.

Over 3 million adults in Ireland regularly read newspapers in print or online.

The report found that print remains the dominant medium for newspaper content, with 2.9 million people having read a printed newspaper title within the past week and half a million having read a newspaper title online within the past week.

"National Newspapers of Ireland (NNI) is delighted to see that over 83 percent of adults in Ireland read newspapers. We are particularly encouraged to find that online readership is growing at a rate of 26 per cent year-on-year. This is an extremely impressive level of growth and we expect to see this trend continue. However, print remains the dominant medium and JNRS 2013/2014 finds that the majority of online readers are choosing to read in print in addition to online sources. This demonstrates that print and digital formats have different applications in different circumstances, often for the same people," commented Dara McMahon, coordinating director of National Newspapers of Ireland.

(CD/MH)