23/06/2014

Majority Agree To Tax Sugary Drinks

The majority of the Irish public agree with a health-related tax on sugar sweetened drinks to help reduce childhood obesity, according to a recent poll carried out for the Irish Heart Foundation by Ipsos MRBI.

A total of 52% of the public are in favour of the tax, compared to 46% against, while 87% of the population believe that sugar sweetened drinks contribute to obesity among children and young people.

"These figures clearly demonstrate that Irish people want the Government to take stronger action to tackle childhood obesity and that they understand the role that sugar sweetened drinks have in this developing health crisis," said Barry Dempsey, chief executive of the Irish Heart Foundation, the national charity fighting heart disease and stroke.

The Irish Heart Foundation is calling for a 20% tax on sugary drinks in the Budget. This would raise in the region of €60m in extra tax revenue. In the Budget, the Foundation is also asking for funding to be allocated towards subsidies on fruit and vegetables, along with the establishment of a Children's Health Fund to promote good nutrition through education and skills, as well as providing healthier meals in the country's schools.

Sugar sweetened drinks have little or no nutritional value and they are packed with calories. The introduction of a tax to drive down consumption of these beverages seems like a 'no-brainer to protect our children' said Barry Dempsey, speaking today at a seminar to consider this measure as one approach to tackle childhood obesity.

(CD)

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