24/04/2014

FG Launch Digital Media Election Campaign

Fine Gael have launched their digital media campaign ahead of next months Local and European Elections, with two dedicated micro-sites, developed by digital partners, Webfactory, that will act as a user-friendly online resource, allowing voters to access information about Fine Gael candidates.

The digital media campaign will also feature:

• Ireland’s first promoted political campaign on Twitter

• A series of videos (including a spotlight on each European Election candidate)

• A bespoke Facebook app featuring voter tips and information

• A specially designed video app

• Behind the scenes photos of candidates published exclusively on Instagram

• Up to 30 infographics highlighting local and national issues

• Flickr photos of all of Fine Gael’s 468 Local Election and 6 European Election candidates



Speaking ahead of this morning’s launch, Minister for Children, Frances Fitzgerald TD, and Fine Gael Wicklow TD and European Election Candidate for Ireland South, Simon Harris, said: "Today we’re launching our two dedicated micro-sites, which aim to provide members of the public with as much information as possible on Fine Gael’s candidates for the Local and European elections.

"We recognise that information must be easily accessible, and that’s why the search mechanism within the Local Election micro-site takes into account the various ways voters may engage with candidates. It allows users to engage with an interactive map, search by candidate names or by typing the specific local electoral area.

"We’ve found that voters like to be armed with information, so we’ll also be launching a bespoke Facebook app, which will provide members of the public with useful tips on voting and the electoral process. As well as knocking on doors in every town and village across the country, Fine Gael will be using all major social media platforms, including twitter, Flickr, Instagram and Facebook to communicate with voters between now and polling day on May 23rd."

(MH)

Related Irish News Stories
Click here for the latest headlines.

08 June 2009
Labour Claim Best Local Election Result Ever
The Irish Labour Party have claimed they have had their best local election result ever. Counting is still continuing in the Local Elections but so far Labour have made gains throughout the country. The party's candidates polled 17% nationally, and seeing many first-time candidates taking seats on Ireland's councils.
30 October 2018
Fine Gael Candidate Calls For Ban On Election Posters
Fine Gael has called for a widespread ban on election posters and suggested Waterford as a trial area at the next election.
10 February 2009
Election Spending Limited For First Time
June's local elections will be slapped with a spending cap for the first time. Legislation announced today will mean candidates will be expected to stay within a strict budget for their campaigns.
28 February 2008
Labour Shearing Funds During Electioneering
A Labour Party member has set the ball rolling for a limit to election spending. Labour says some candidates in the 2004 local elections were reported to have spent in excess of €40,000, and have put forward a Private Members Bill in an attempt to curb big spending at election time.
05 May 2009
Candidates In By-Election To Be Named
Fianna Fáil and Fine Gael are to announce their candidates in the highly anticipated Dublin South by election on Wednesday. The Government made the surprising announcement last week that it was planning to hold the by election on June 5th, the same day as the European and local elections.