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30/03/2012
BAI Proposed Not Advertising Cheese And Snacks Before 6pm
Proposals by the Broadcasting Authority of Ireland (BAI) would see cheese and certain snacks not being advertised before 6pm.
Describing it as an effort to protect children the new draft proposals also suggest that foods that are high in salt, fat or sugar should not exceed 25% of sold advertising time throughout the day.
Food and drink advertisements aimed at children should not be permitted in children’s programmes the BAI has said.
Ads should not include celebrities, sports or film stars or programme characters. Nor should ads contain health or nutrition claims or include promotional offers.
Food and Drink Industry Ireland (FDII) has said the proposals are "at odds with wider Government food policy".
"The nutrition model in the code is simply copy and pasted from the UK, without any reference to valuable Irish research on the subject,” FDII Director Paul Kelly said.
Adding: "The UK system is unscientific, out-of-date and based on the concept of a 100g measure rather than on the actual amount people eat.
"This means that foods such as dairy and cereal products, which are vitally important to Irish children's diets, are classified as unhealthy."
Describing it as an effort to protect children the new draft proposals also suggest that foods that are high in salt, fat or sugar should not exceed 25% of sold advertising time throughout the day.
Food and drink advertisements aimed at children should not be permitted in children’s programmes the BAI has said.
Ads should not include celebrities, sports or film stars or programme characters. Nor should ads contain health or nutrition claims or include promotional offers.
Food and Drink Industry Ireland (FDII) has said the proposals are "at odds with wider Government food policy".
"The nutrition model in the code is simply copy and pasted from the UK, without any reference to valuable Irish research on the subject,” FDII Director Paul Kelly said.
Adding: "The UK system is unscientific, out-of-date and based on the concept of a 100g measure rather than on the actual amount people eat.
"This means that foods such as dairy and cereal products, which are vitally important to Irish children's diets, are classified as unhealthy."
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