The Irish Cancer Charity Launches Advertising Campaign

The Irish Cancer Society has launched its first major advertising campaign aimed specifically at young women who smoke.

The Irish Cancer Society is concerned by the high level of female smokers under-35 and believes that the number of tobacco related diseases in women is reaching epidemic proportions.

The number of women dying from lung cancer now exceeds the number of women dying from breast cancer. Research published in The Lancet last year found that women might extract a more carcinogens and other toxic agents from the same number of cigarettes than men. More than half of disadvantaged women aged between 18 and 29 years of age smoke, which is twice as high as the rate in non-disadvantaged groups.

The 'I'll Quit When I'm 30' advertisements, was launched by Grace Batterberry the ex-smoker on Operation Transformation, targeted at the young women who set a date to quit but find it difficult to stick to that date. The Society encourages women to pick their quit date and then plan, prepare and get help in advance so that they can take control of their lives, their health and their looks.

The Irish Cancer Society is launching the campaign to coincide with Ash Wednesday which is National No Smoking Day.

Kathleen O'Meara, Head of Communications at the Irish Cancer Society, said: "Smoking is not just a behavioural habit, it is an addiction and one that women sometimes find harder to fight than men. We don't believe that it is enough to treat nicotine addiction as a lifestyle issue. The U.S Surgeon General has said that smoking can be as addictive as heroin and users can have the same relationship with tobacco as those who are addicted to heroin. We need to start thinking of smoking in these terms and provide the same level of support to fight tobacco use in this country.We know that 70%of smokers want to quit and many women need professional and on-going support if they are to succeed in quitting and the nature of this support may be different from that needed by men."

Related Irish News Stories
Click here for the latest headlines.

23 January 2012
European Cervical Cancer Week Commences
Fine Gael have highlighted European Cervical Cancer Prevention Week, calling on women to take greater care over thier health. The week began on Sunday and runs from to January 28, with awareness events taking place nationwide.
01 September 2011
50% Rise In Irish Cancer Cases
The number of cancer cases in Ireland has increased by almost 50% since the mid 90s. Despite this shocking jump in cases it has been stated that the survival rates are also improving. A survey carried out by the National Cancer Registry has revealed these new statistics.
03 September 2012
Call For Women To Raise Funds For Cancer
The Irish Cancer Society is calling on every woman in Ireland to come together and Get the Girls doing something throughout the months of September and October to combat breast cancer.
04 July 2012
ICS Raise Concerns Over Tobacco Targeting Of Women
The tobacco industry is aggressively targeting women and girls in the hope of recruiting more smokers, according to the Irish Cancer Society.
08 August 2019
CervicalCheck In Need Of 'Root And Branch Reform'
Ireland's CervicalCheck is in need of "root and branch reform" in light of the MacCraith Report. Speaking this morning on foot of reports that CervicalCheck sent letters with incorrect smear test results to 400 women, Sinn Féin Health spokesperson Louise O'Reilly TD, said that the situation was "almost surreal".