11/11/2011

Alcohol Marketing's Impact On Young Examined

The Committee on Health and Children has continued its investigation of the effects of alcohol marketing on young people.

Yesterday the committee met with a selection of industry representatives and Alcohol Action Ireland, a national charity for alcohol-related issues.

Chairman of the Committee on Health and Children, Jerry Buttimer, TD said: "The meeting was an opportunity for the Committee to address the serious concerns of Members regarding alcohol misuse. It was a welcome surprise that there was some degree of common ground among all three groups about the need to address the issue of alcohol pricing.

"However there are significant differences on how best to implement any such policy. Suggestions included a re-introduction of the groceries order for alcohol only, banning below cost selling, minimum prices based on alcohol content and taxation changes."

"There is a clear willingness in the Committee to work in a cross-party manner to address the issue of substance misuse," he continued. "Over the coming weeks the Committee will continue to focus and prioritise the issues of alcohol use, marketing and pricing.

"At the end of this period it is our intention to prepare a comprehensive report on our deliberations.

"It is my intention that our report will assist the Government in its plans to address the problem of alcohol misuse in a comprehensive way."

(GK/BMcC)

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